Why Do Most People Like Getting Texts?
Before we talk about why most people like getting texts, let’s address the fact, that some people don’t. Usually, this is because they either are older, are struggling to embrace new technology or because they’ve had someone send them way too many or too few texts. If the messages are sent regularly and evenly, seen as valuable and often end up being acted upon, then in fact many subscribers will get excited when they get one and even look forward to them.
So why do people love getting texts? Usually, but not exclusively, the 15-45 years old age group has embraced texting as a quick, useful and rewarding form of communication. Tweeting and texting are similar because the messages are frequent, short, to the point and easily digestible…a lot like actual conversation in person or on the phone, but with the added advantage, that you don’t have to respond right away and can take a minute to prepare your thoughts first.
Interesting Reasons to Explore Text Marketing:
1). Email marketing has 1-2% open rates on a great day, while texts have a 90% open rate in the first three minutes and 97% overall. This makes text marketing the ideal medium to boost slow times, introduce customers to new services or try new products.
2). With 5 times as many people having cell phones as desktop computers, cell phone owners are a much bigger, quicker responding market to be working with.
3). Printed coupons get a 1-2% redemption rate, while text coupons get an 8-16% redemption rate. That’s 8x’s better, 8x’s quicker to implement and no cost to print.
4). Text marketing is a perfect medium to reach you 15-45 year old customers and potential customers that you want visiting your business for the next 20-30 years.
5). There are many great, affordable and easy ways to gather your customer’s and potential customer’s information. Eventually, they’ll be thinking of you and your business by habit, making it less likely that they’ll be buying from your competitor instead.
How to Run a Successful Text Marketing Campaign
1). Keep in mind, that in many ways text marketing is like twitter, and as such, is like social media marketing. Be real, regular and engaging so they will come back. Don’t text less than once/week.
2). Don’t waste there time or they won’t come back. Don’t text more than twice/week Keep messages to the point and make sure each text will have some real value to your customer.
3). Keep giving your customers reasons to come back, be excited and bring friends…and they will.
4). Send texts at reasonable hours and avoid sending them before 9am or after 9pm.
5). Don’t abbreviate to save space like you would when sending a personal text, as it can come off unprofessional.
6). Use your text messages to give discounts, but also for important announcements (i.e. weather, out of the special, etc.), to invite to free events, ask for reviews, to publicly thank people, etc.
7). Use the statistics from your text marketing campaigns to adjust as you go.
Although text marketing can start to show good initial traffic, spending and profit increase in 30-90 days, the real power is in the consistent long-term application. If you follow the guidelines above, your customers will feel that you and your business communicate well with them. Combined with providing a consistently excellent product or service will turn your customers into fans for life. They do ultimately vote for or against you with their buying decisions and their money.
Let us Answer Your Questions and Demonstrate Our Powerful Solution
We would love to come by and meet with you in person, to answer your questions about text marketing and the various ways you can enlist your customers support and quickly gather their info. We believe so strongly that you’ll see great benefit from this service, that we offer it without minimum fee and without a long-term contract. We simply bill you at the end of the month for the texts sent.
Our software platform is on the web, so you can access it from anywhere in the world, anytime you or your staff need to. If you’re not sure that you or your staff have the time to learn more about or implement this marketing method, then we would be glad to handle it turnkey at some additional expense, scripting and sending your messages out for you on time each week. Our primary concern is for you to have a great experience and see how truly powerful this medium is.
We look forward to the chance to answer your questions and demonstrate our communication platform that does way more than text marketing…that’s only the beginning!